Netflix Hires Video Game Industry Veteran In Push To Expand Its Service

PC: Netflix

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Netflix is one of the largest players in the streaming landscape, but they might be looking to expand its catalogue to include gaming in the near future.

As reported by Bloomberg, Netflix has hired Mike Verdu, a gaming industry veteran who has worked at an executive level for both EA and Facebook. In the latter position, he worked with developers to bring content to the Oculus VR catalogue. He has also worked as the Chief Creative Officer at Zynga.

According to Bloomberg sources, Netflix is looking to offer video games soon. Starting with Verdu, there will likely be more people hired to a gaming team, with potential for some development related positions. While pricing scheme for the service is still up for debate, it does not appear that Netflix is currently considering raising fees with the addition of video games.

Bloomberg analysts see this move as expected and a way for the company to differentiate itself in the sudden flood of streaming services. Additionally, it is likely more focused on helping “deepen engagement and increase the service’s appeal and pricing power” rather than lead to significant revenue gains.

Netflix has already pushed into the gaming industry but usually it has been through licensing agreements of its own IPs. Adding games to its catalogue is certainly one step of many for Netflix as it seeks to diversify its selection.

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Netflix Hires Video Game Industry Veteran In Push To Expand Its Service

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