A week ago, DJI, global leader in the drone industry, unveiled its latest pair of consumer drones, the Mavic 2 Zoom and Pro. The specs and general design lines are no longer a secret, but there’s always more than meets the eye, right? With that in mind, we met Martin Brandenburg, Managing Director at DJI EMEA, at IFA; what made their drones special? How could they turn amateurs in artists and give filmmaking skills to drone pilots?
The question didn’t prove to be too difficult to answer. In fact, Martin’s immediate reply was: at the touch of a button! We realized that each of the two drones puts a piece of history in the hands of the user. The Mavic 2 Zoom “will create that famous Dolly zoom effect we all know and love from old Hitchcock movies“. He’s referring to Vertigo, of course, where cameraman Irmin Roberts created the optical illusion for the first time. In more recent cinema history, Peter Jackson took advantage of it in the first Lord of the Rings movie.
On the Mavic 2, it is a pre-programed flight path, so really, the pilot does not need any special skill to achieve it. That gives room to creativity and, in turn, pushes drone videography further.
“We’re giving everyone the opportunity to have a high-end camera in a very small package. This one”, Martin adds, pointing to the Mavic 2 Pro sensor, “was co-developed with Hasselblad, [the makers of the] camera that took the famous shot on the moon. ”
Although both drones are meant to take videography and photography up a notch, DJI made sure to improve their “streets smarts”, too.
For the first time, we can really talk about a 360 shield around the drone
The drones have been given extra eyes, integrating cameras in the front, bottom, back, as well as on the sides and top. Thanks to them and to AI, when they encounter a subject, this pair of drones “will not just stop but automatically calculate a better route”. Pilots won’t need to figure an alternative path, the drones taking that decision upon themselves.
Martin Brandenburg believes this awareness will only increase in the future, drones becoming sharp cameras in more ways than one. They will be a human’s companion, not just a tool.
Watch the entire Q&A session with DJI in the video above and more interviews from IFA on our ▶️ YouTube channel!