Samsung Acquired Viv, A Siri That Builds Itself
Samsung is trying to catch the AI wave with the acquiring of Viv, a product made by the same people who created Siri, Apple’s famous assistant #machinemagic
Viv is seen as a smarter, more sociable Siri. It’s going to allow the transfer of information over apps and services from the get-go, a thing Siri is just beginning to do. More importantly, it will write its own code according to the owner’s desires. This AI will effectively build itself based on developers’ plans for it. Instead of writing code, you’ll just describe the actions desired.
Called “dynamic program generation,” the feature will help Viv handle any task, even if it didn’t hear about it before. With this program on board, Samsung will become a fearsome competitor to Apple’s Siri and Google’s Assistant. The only thing that could postpone the confrontation of AIs is timing; Viv hasn’t announced a launch date so far.
When it will become a real thing, Samsung will gain tremendously in the mobile department but also the home appliances one. It seems that the program could fire up Samsung’s whole ecosystem, becoming indispensable to customers, as much as Amazon Echo is. “Without talking about specifics, we do see the evolution of the customer experience being enabled by AI particularly as we continue to add devices to their system, to IoT, and the importance of something like this to really allow you just to engage with technology in the way they really want to which is simple conversational interface”, said Samsung SVP Jacopo Lenzi.
More than just an assistant, Viv could become the first mass-market, voice-powered interface for all your devices.
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