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Sony Is Offering $500 To Trade In Your DSLR For One Of Their Cameras

sony a9 full frame mirrorless

Sony wants to crush its rivals with offers photography enthusiasts will find hard to refuse. The latest is a trade in offer – Sony is ready to give $500 for older DSLRs or mirrorless cameras #fotomagic

Until the end of September, Sony is willing to give up to $500 to those who want to ditch their working DLSRs or mirrorless cameras for one of their own. You won’t get just $500, but the trade-in value, too. It’s a rare opportunity, part of “α Trade Up” retail event Sony is organizing this fall. If you’ve wanted to upgrade your gear for a while now, look no further.

The bonus can be applied if you want to purchase a full-frame mirrorless like the a9. Conversely, you can choose to switch your primary camera with an α7R II, α7S II or α7 II model.

In those cases though, you’ll receive a smaller discount. For the α7R II and α7S II, Sony will give you $300, while the α7 II model can be purchased with a $100 bonus.

So, what’s the catch? Well, not every single DSLR model is eligible for the promotion. For example, Sony has a clear list of the cameras accepted for the a9 exchange (just check it here). Fortunately, the other cameras have a less strict trade-in policy, accepting “any working digital interchangeable lens camera”.

You just have to make up your mind until September 30, the last day of the campaign.

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