Spotify Rolls Out New Personalized Digital Experiences

By Roxana Ion

Posted on June 2, 2021

Spotify wants you to know that their game it’s far ahead of their competitors when it comes to personalization features.

Today, the company unveiled its latest feature called Only You, which offers details on how you listen and what makes your choices unique from anyone else. The in-app experience is something to be excited about if you love customed experiences, as it comes with personalized playlists and lots of fun features. Therefore, users ca enjoy a variety of playlists and data insights based on their previous music preferences.

Another interesting experience is Blend, which allows friends to merge their musical tastes into one unique playlist, enabling users to share the music they love with each other. Updated on a daily basis, the feature lets you invite a friend to play with.

The Only You and Blend are built on technology Spotify had already developed to power other features, like Wrapped – so is not necessarily a new discovery.

The new mobile-only experience is available for both iOS and Android globally and is currently in beta. Starting today Spotify users can enjoy fun stuff like Your Audio Birth Chart, Your Artist Pairs, Your Song Year, Your Time of Day, and other interesting themes.