Directed by Hiro Murai, the ad of the moment features more than 13 high-profile athletes, like Serena Williams, LeBron James, Simone Biles, Odell Beckham Jr and so on.
The masterpiece commercial for Beats by Dre’s Powerbeats Pro wireless earphones has the perfect formula to be a storm of hype: the product is high-end, it features superstar athletes, a Grammy winner director and a Grammy winner soundtrack artist – Beck. Can we just catch our breath?!
The spot keeps the focus on the Powerbeats Pro wireless earphones while highlighting the characters as well – the athletes.
Here’s a list of them, in order of appearance:
• Simone Biles, Gymnastics
• LeBron James, Basketball
• Serena Williams, Tennis
• Ramla Ali, Boxing
• Miho Nonaka, Climbing
• Shaun White, Skateboarding
• Jasmine Perry, Ballet
• Leticia Bufoni, Skateboarding
• Odell Beckham Jr, Football
• Rudy Trobrillant, Running
• Anthony Joshua, Boxing
• Alex Morgan, Soccer
• Owen Farrell, Rugby
• Ben Simmons, Basketball
• Eden Hazard, Soccer
• Zoe Smith, Weightlifting
• Kevin Rolland, Skiing
Published two days ago, on April 15, the video already raised over 18 million views! There’s also a series of amazing stills illustrating the campaign:
The ad is extremely eye-catching, so even if you won’t buy a pair instantly, at least you’ll spread the word!
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