If you’ve seen a movie at the cinema in the past years, then you’ve definitely heard about IMAX – the format delivers our movies in better image clarity, enhancing picture quality and frame coverage. It’s synonymous with quality when it comes to movie theaters and now the company has decided they also want to improve our home cinema experience.
The IMAX Enhanced promises to deliver hardware and software that commit to rigorous criteria when it comes to audio and video performance, all to be certified by a committee of engineers from IMAX and DTS.
Companies will have to submit their most high-performing gear in order to get certified. According to an IMAX press release:
To be accepted into the program, leading consumer electronics manufacturers will design top-of-the-line 4K HDR televisions, A/V receivers, sound systems and other home theatre equipment to meet a carefully prescribed set of the highest audio and video performance standards, set by a certification committee of IMAX and DTS engineers and Hollywood’s leading technical specialists.
As far as content goes, there will be IMAX Enhanced versions of 4K HDR movies, which will be digitally remastered by IMAX and use the DTS audio technologies.
Owners will have access to Hollywood studio content and IMAX documentaries via the IMAX Home Entertainment division.
IMAX hopes to add even more brand of electronics and entertainment than have been announced to support it, with Sony Electronics, Sound United and Paramount Pictures being already on the list.