IFA

TV Titan Philips Will Bring DTS Play-Fi to Its Lineup

8K resolution and surround sound, design that blends with your home decor, AI that makes your TV almost as smart as your phone – these are the most important TV trends we’ve seen after the first day of IFA conferences. Everyone wants to offer the best possible home entertainment experience to consumers, going beyond a beautiful, crystal-clear image. One such example is TV titan Philips who is keen on keeping up with the times by upgrading its future lineup with DTS Play-Fi solutions.

Television sets, sound bars and speakers under the Philips brand for the European market but also China, Russia, Latin America, and Asia Pacific will offer next-gen audio quality. Philips fans and consumers that have long appreciated the expertise of the brand will discover beautiful video paired with surround sound. Not only that, but DTS Play-Fi will allow them to explore a whole-home TV audio streaming experience and access multi-room music.

Likewise, users will find how much of a difference wireless surround sound makes when they’ll try out Philips speakers that come with this upgrade.

“DTS Play-Fi provides a seamless solution to connect our audio and visual product lines with a set of unique functionality not available through other solutions,” said Ken Liao, director, TV global product management for TV at TPV, world’s leading monitor and Philips licensor. “With DTS Play-Fi’s innovative use of standard Wi-Fi technology, we will be able to deliver a premium wireless experience across a wide range of products and price points that can establish the TV as the heart of the home.”

Why limit yourself to one room, though? If you want to extend the party to the entire house, so to speak, you can do that easily with the multi-room extension feature DTS Play-Fi offers and no noticeable lag.  

Conversely, Philips-branded products with DTS Play-Fi will be suited to offer private listening experience for those of us who really want to immerse ourselves in the action and forget about everything else. For that to happen, the only thing needed will be a pair of headphones and the DTS Play-Fi Headphones app that can be found in the App Store and Play Store. Once the devices are paired, DTS guarantees users will enjoy superior sound quality and improved versatility when compared with Bluetooth.

“DTS Play-Fi technology is highly customizable and supports the world’s most popular music services, thousands of Internet radio stations, as well as personal music libraries,” said Keith Chow, director, global product management for audio at TPV.  “DTS Play-Fi’s advance streaming functionality like wireless surround sound, hi-res audio support, music station presets, and audio/video synchronization will be a true point of difference for our Philips branded speakers.”

EISA winner for Home Theatre TV of the Year 2019, TPV seems to have understood how important a full experience is for the consumer. With this partnership, the company is giving Philips the advantage needed to compete with the hottest brands of the moment and reaffirm itself as a home entertainment legend.   

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