Machines

Dalí Museum Visitors in Florida Will Be Greeted and Guided by Salvador Dalí Himself

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Dali Museum

If you will be paying a visit to the Dalí Museum in St. Petersburg, Florida this spring by any chance, you will be greeted and guided by the artist himself.

Kind of.

In April, the museum will open “Dalí Lives“: a program that allows the visitors to engage with the artist himself, in AI form. The museum has installed large screens all across the building, which will allow the visitors to interact with the Dalí AI with just one tap of a button.

Dalí will walk the visitors through his creative process, tell them about his life and he will also give his thoughts about the events that have taken place since his death in 1989. Oh, he’ll have something to say about the local sports teams too.

In order to bring the artist back to us in artificial form, the museum joined forces with advertising agency Goodby Silverstein & Partners (GS&P). The agency used hundreds of materials like video footage, photographs and interviews to train the AI to learn the artist’s facial movements. After that, all that data was used to film a lookalike actor who was subsequently transformed into Dalí himself.

The artist has once said “If someday I may die, although it is unlikely, I hope that the people in the cafes will say, ‘Dalí has died, but not entirely.”

With that quote in mind, it’s safe to say that, if he would be around to watch this project happen, he would definitely get a kick out of it.

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