Reddit now allows iOS users to share content from the website to Snapchat via a new integration. The users can share text, links and image posts from the Safe for Work communities. This makes Snapchat the first platform Reddit is testing this sort of content sharing integration with.
Why has the company decided to do it? Well, to bring over a younger audience, apparently.
According to research, only 22% of American adults aged 18 to 29 use the site. Meanwhile, 34% of its users are between 30 and 49 years old while 25% 50 to 64, while 19% are aged 65 and up.
“Reddit empowers discovery and discussion that many Snapchatters love. With this integration, Snapchatters will be able to share interesting posts they find, adding new context and conversation-starters to their Snaps,” Ben Schwerin, VP of Partnerships at Snap Inc., has said of the new integration in a press release. “As shared Snaps drive engagement back to Reddit — this helps advance the power of community and connection across both platforms.”
In order to use the new feature, the Reddit users with a Snapchat account will have to tap ‘Share’ via an icon that will appear on the posts in the Reddit app. From there, they can select the Snapchat option.
The post in question can either be sent to just a group of friends or it can be shared on the user’s story, which everyone can see. The Reddit-story-post will appear as a new sticker that was created specifically for the integration and it will feature Reddit’s logo.
If the users who see the post also have Reddit installed, they can swipe on it to see the post. If they don’t have it on their phone they will be redirected to the App Store for a download instead.