A Consumer Intelligence Research Partners (CIRP) report has revealed whose fan base – iOS or Android – is more loyal. The report covers customer retention from March 2014 to December 2017 and followed US consumers as they upgraded their phones.
The report findings are perhaps, not that surprising. See, when it comes to smartphone loyalty, Android users are taking the lead, at least in terms of percentages. Android has a 91 percent loyalty rate compared to 86 percent score for Apple’s iOS.
This makes a lot of sense, since the Android OS is spread around thousand of smartphones and users can upgrade their device without leaving the platform.
However, if you look beyond percentages and at the actual number of users, things might swing back into Apple’s favor.
“We know Android has a larger base of users than iOS, and because of that larger base, the absolute number of users that switch to iOS from Android is as large or larger than the absolute number of users that switch to Android from iOS.
Looking at absolute number of users in this way tends to support claims that iOS gains more former Android users, than Android does former iOS users,” said a CIRP representative.
Again, the fact that this report only covers the people who upgraded their phone between 2014 and 2017. With iPhone X on the market and upcoming Samsung Galaxy S9 and S9+ launch, by the end of 2018, they might paint a different story.