Samsung is a busy bee these days. Among preparations for Galaxy S8 big reveal, the company is pushing forward their foldable phone project. It appears that the prototypes will go into production in the third quarter of this year #mobilemagic
A new report from ETNews is saying that Samsung Electornics and Samsung Display is working hard on starting prototype production of their foldable phones later this year. The company has already showed a privileged few the functional display at this Mobile World Congress and is now confident it’s going to be received well by the first testers. According to the Korean publication, the manufacturer will produce thousands of units that are set to be checked internally and verified by partners and customers such as major carriers.
Depending on the feedback received and the series of changes to be made, Samsung is going to establish a mass-production deadline. At the momentt, this is expected to happen next year. The foldable smartphones will be the pride of the company, marketed as a high-tech product which is “one-step higher than regular flagship“. The overall look should be “luxurious and elegant” given the fact that it will rank as a super-premium smartphone.
In the race to develop the first foldable smartphone, Samsung is going to meet competition from Chinese OEMs like Lenovo, Oppo and Vivo. Lenovo has already showed a foldable phone that can attach to your arm as a bracelet. Plus, these brands are closely working with Chinese display makers BOE, Visionox, and AUO, all of whom are known for their intention to launch foldable displays.
In this scenario, Samsung’s hurry to launch a foldable phone is pretty understandable but I don’t think they’ll bring one on the market until they’ve put it through all the tests possible, in order to avoid another “Galaxy Note” scandal.