A great camera is crucial to women in fashion – from taking selfies to front row shots. It’s no wonder Huawei has capitalised on that to further promote their latest smartphone Huawei P9. Their idea? Pair it with Vogue! #mobilemagic
Vogue magazines have an audience of 11.9 million people worldwide, from which 87% are female. The Spanish edition counts for 923.000 readers – that’s 923.000 people that were served this June with a Vogue Tech supliment, sponsored by Huawei. Also, take into account that, according to Vogue, 70% of Millenials that read Vogue Spain often buy the products that appear in those pages. Now, do you understand Huawei’s interest in reaching female customers, ones that have purchasing power?
Besides this stunt, Huawei has collaborated with Vogue Italy to organize a contest “Change the way you see the world” where those who own a P9 can win the chance of going with Vogue at Milan Fashion Week just by posting a beautiful picture on Instagram. It seems more and more likely that women will jump at the chance of owning a Huawei phone – good marketing stunt.
These moves might seem sudden for those of you who aren’t up-to-date with fashion events but they’re strategic steps, considering the company’s partnership with other luxury companies in the past, like Swarovski, and their values. “At Huawei, we are passionate about fashion, sharing similarities in our stylish, humanistic designs.[…] Bringing together the world’s innovation capabilities to create an inspired user experience is our passion. Our partnerships and collaboration efforts ensure we are laser focused on our premium product strategy, delivering innovative technology and stylish designs”, said Leo Jianghui, Managing Director, Devices, Huawei Nigeria for Punch.
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