Haircuts, the new tech challenge? That’s what Amazon seems to think.
The ecommerce giant just opened a hi-tech hair salon in Spitalfields, east London, where clients can enjoy their new look via augmented reality mirrors.
Amazon’s hair salon customers will be able to experiment with various looks and haircuts using augmented reality at each “styling station”, then decide on their favorite. A hair specialist from Neville Hair & Beauty, who partnered with Amazon for this new type of salon, will handle all the styling duties.
Amazon salon customers will also be able to pass the time by looking at fashion magazines on those displays so, if it’s a particularly time-intensive haircut, they won’t get bored just sitting around.
If they see a shampoo or styling tool they like, they can simply scan its barcode in the salon, and those items will be delivered to their home via their Amazon account.
Amazon says this is an “experiential venue” where they will showcase new products and technology.
“It will be a place where we can collaborate with the industry and test new technologies,” said John Boumphrey, Amazon’s UK manager.
The initiative is probably following the launch of the professional beauty section on Amazon, which sells products for small and medium salons.
Last month, Amazon UK also opened an Amazon Fresh store in Ealing, west London.
There, shoppers can gain entry by scanning a code on their phone, then get what they need, with the purchases automatically added to their Amazon account after they leave.