Android Or iOS? Which Users Are The Most Loyal

apple vs android customer retention smartphone loyalty report

A Consumer Intelligence Research Partners (CIRP) report has revealed which fan base – iOS or Android – is more loyal to their operating system. The report covers customer retention from March 2014 to December 2017 and followed US consumers as they upgraded their phones. 

The report shows that when it comes to smartphone loyalty based on percentage, Android has a larger retention rate than Apple’s iOS users. Android has a 91 percent loyalty rate compared to iOS’s 86 percent score. Considering that Android OS is used by thousands of smartphones and users can upgrade their device to another without leaving the platform, this makes sense.

However, if you look beyond the percentages and at actual number of users, the statistics paint a different story: 

“We know Android has a larger base of users than iOS, and because of that larger base, the absolute number of users that switch to iOS from Android is as large or larger than the absolute number of users that switch to Android from iOS. Looking at absolute number of users in this way tends to support claims that iOS gains more former Android users, than Android does former iOS users,” said a CIRP representative.

With the iPhone X on the market and the upcoming Samsung Galaxy S9 and S9+ launch, these numbers could change dramatically by the end of 2018. After all, the initial report only covers the people who upgraded their phone between 2014 and 2017.

It will be interesting to see how this data changes over time, what with new smartphone coming out from both Apple and Samsung in the near future.

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