Apple Celebrates 15 years of Fighting AIDS and Launches New (RED) devices

By Roxana Ion

Posted on December 2, 2021

To acknowledge World AIDS Day, Apple is taking a new approach so that its customers learn, engage, and donate. Once more, this year Apple is raising funds and awareness to support people on the front lines of both AIDS and COVID-19.

This holiday season, Apple is offering a range of new (PRODUCT)RED devices and accessories:

iPhone 13 (PRODUCT)RED
iPhone 13 mini (PRODUCT)RED
Apple Watch Series 7 (PRODUCT)RED

“Since 2006, Apple customers have helped raise nearly $270 million to fund prevention, testing, and counselling services for people impacted by HIV/AIDS. Apple-supported grants have enabled care and support services for over 11 million people, provided over 192 million HIV tests, and allowed over 13.8 million people access to lifesaving antiretroviral treatments. In 2020 alone, Apple’s support for (RED) helped prevent over 145,000 HIV-positive mothers from passing the virus on to their babies.” reads a blog post on the company’s official website.

A part of the profits from every RED product purchased will go to the Global Fund to fight AIDS.

Apple Watch users can show their support for (RED) straight from their wrist with a variety of six Apple Watch faces available for download. The watch faces pair with the new Apple Watch Series 7 (RED) aluminum case, made from 100 percent recycled aerospace-grade alloy.

Moreover, in the US, Apple Books will feature collections of books and audiobooks regarding the global fight against HIV/AIDS, while Apple Podcasts will feature shows that examine the state of the global AIDS crisis.