Apple’s First Instagram Account Is Nothing Like We Imagined

As shy as Apple is on social media, they couldn’t resist the temptation of Instagram. The Cupertino giant finally created their official Instagram account. Surprisingly, though, you won’t find there the latest Apple commercials and products shots #mobilemagic

When you open your Instagram app today, type @apple. The handle will lead you straight to the newest, official Apple account. Even though the tech giant is present there with Apple Music, iTunes, iBooks and other verified accounts, until recently there wasn’t one simply named… Apple.

The curious thing is, although the account bears the name of the company as a whole, it’s not a social outlet to further promote their products, not it encompasses all the fields they’re present in. Instead, you’ll find there content made by others, iPhone owners that are using their cameras for beautiful photography.

So far, Apple has posted 12 times; most of the posts are video slideshows of photos taken with an iPhone accompanied by a sound clip. The photographer can be heard explaining the subject. A couple are simple photo posts with descriptions from the creators.

#ShotoniPhone by… – 1. Fabien B. @fabienbaron “These photographs are my personal mood board. This is what I see and like.” – 2. Jess R. @jessronagrooming “If I could choose only one type of dog to groom for the rest of my life what would it be? Oh my gosh. A poodle!” – 3. Josh N. @bellpayphoneproject “This is street furniture that’s been around for almost a century and it will be gone soon. Gone forever… and I’ll be telling my grandkids about this nerdy project where I took pictures of phones with a telephone.” – 4. Brock D. @brockdavis “I’ve created so many things just to make my kids laugh at breakfast time.” – 5. Olivier C. @oli_op “I am drawn to things that look mundane at first, but then become magical because you’ve changed one factor – the speed at which you see it.”

A post shared by apple (@apple) on Aug 7, 2017 at 5:20am PDT

Its refreshing to see that Apple is focusing on what an iPhone can accomplish by making other users’ work known,  instead of relying on in-house marketing materials. In fact, the company is prompting any Instagram user to tag their work with the #ShotoniPhone hashtag for a chance to be featured there.

Unlike other similar initiatives, this one can really be an effective way to advertise your creative work, as Apple is already followed by 522,000 people!