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As MWC Shanghai 2018 is kicking into gear, Ford Motor and Baidu just joined forces “to transform the mobility ecosystem and create the next-generation in-vehicle experience for consumers,” as stated by Ya-Qin Zhang, Baidu’s president.
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The strategic partnership between Ford Motor and China’s search engine giant aims to develop artificial intelligence and smart connectivity in cars. Essentially, Ford will incorporate Baidu’s voice-interaction system DuerOS in infotainment systems and digital services for all Ford vehicles sold in China.
Because DuerOS is a conversational AI platform with voice recognition and natural language understanding, Ford cars will essentially get a personal assistant embedded in the dashboard.
This partnership also aims to “evaluate technologies and big data to explore opportunities related to targeted digital marketing.”
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In other words, Baidu’s rich trove of consumer personal data will be used to deliver more personalized ads to Ford drivers.
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