If you thought auto-playing video ads in Facebook Messenger sounded annoying, wait until you’ll have to pay actual money to get into a Facebook Group.
Facebook’s latest monetization scheme sees the social media giant giving users the option to create paid-memberships for their groups.
The announcement reveals that the test is now underway for a small number of parenting or domestic activities groups like Meal Planning Central, where the admins can now charge up to $29.99 monthly for admission.
“Many admins do this today by creating an additional subscribers-only group that sits alongside their existing group and rely on additional tools to track and collect payments. Subscription groups were created to make it easier for admins to provide these experiences with built-in tools, and to save them time so they can focus on offering members-only content. For members, they’re now able to sign-up and manage their subscription through the Facebook app for iOS and Android.
Subscription groups align with the experience that we made available to support video creators earlier this year, and is part of our overall approach to helping creators and leaders to financially support the work they do to engage their fans and communities,” explains Facebook.
Of course, Facebook is known for constantly experimenting with features so, if users aren’t willing to shell out money for groups, this monetization idea probably won’t get extended to the entire platform.