Fossil Group isn’t stepping out of the smartwatch arena anytime soon.
The flashiest part of the announcement is definitely the fact that, even though the Fossil Hybrid HR has an always-on display, it still promises more than two weeks of battery life.
The traditional face with mechanical hands also lets you glance at your calls, texts, weather updates and workout metrics.
Pair the hybrid smartwatch to the Fossil Smartwatches app through USB and you’ll also get in-depth metrics about your activity and sleep patterns.
The Fossil Hybrid HR is already up for grabs at fossil.com and in Fossil stores around the world and starts at $195.
“The launch of Hybrid HR continues Fossil Group’s recent string of success. It follows the August release of Fossil’s next-gen touchscreen smartwatches featuring the proprietary Phone app, the first and only app that allows iPhone users to make tethered calls on the Wear OS by Google platform,” says the company.
It also promises that this fall, it will launch “more than 100 new smartwatch styles across 10 brands, an assortment unrivaled in the industry,” so there’s plenty to pick from when shopping this holiday season.