Once you open the TikTok app, the very first thing you see is a full-screen, and now Instagram wants to offer a similar experience.
Instagram’s new feed experience is meant to “bring video more front and center” and maybe get TikTok’s audience to spend more time on their platform.
This is no surprise, as according to Meta, Reels now make up for more than 20% of the time spent on Instagram.
The full-screen home feed would still let people make use of the bottom navigation to access their account, Reels, shopping and discovery tabs.
The icons to switch accounts, create a post, check your notifications and browse your messages are still on the top bar, too.
Images and video posts will also be incorporated into the full-screen feed.
Although Stories – the most profitable product for Instagram right now – aren’t shown in the test, they will still be found at the top of the feed. Instagram is looking to monetize Reels as well as the company has been pushing short-form videos by offering creators cash bonuses.