It’s all about white, baby, it’s all about Leica photography! The Winter Olympics is in full swing and Leica is celebrating in their own way. The company asked for snowboarder Iouri Podladtchikov’s input to create a limited edition camera, Leica Q Snow. #fotomagic
Take a look at it – it’s kind of predictable, right? While the Leica Q Snow’ annoyingly white color scheme is the opposite of what we’ve seen the German company prefer so far, the color itself is pretty much what we’d expect from a winter edition. It’s a no brainer, right?! Not really – according to Podladtchikov, he had a completely different reasoning: “White — for me, that also means ‘carte blanche’ — it’s up to you. It’s time to get creative.”
That’s fair. So, how much white are we talking about? Well, the body, case and strap are made from white leather – good luck with that! The top deck, baseplate, controls and shoe cover are made from silver anodized aluminum. It is stylish, no point arguing that.
So, if you like the color scheme, what’s the type of features and hardware you should expect? Leica Q Snow is exactly the same as Leica Q; there’s a Leica Summilux 28 mm f/1.7 ASPH lens, an EV, built-in Wi-Fi, the works.
The company is going to release it this March with a $5,395 price tag. There will only be 300 cameras for sale.
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