Last year, Microsoft announced a surprising rebranding of its Xbox Music app as Groove, a much appropriate name for a service that wants to be user tailored. The problem was this name was already taken by a very popular Canadian app that uses machine learning to remember favorite songs and genres and suggest similar musical options. What to do, what to do… in the end, Microsoft simply bought it.
Groove’s founders confirmed the acquisition in a Medium post, explaining what this would entail for present and future users. While the app is no longer available for installing, it can still be used by those who downloaded it from Apple store. No more updates will be released, though, so we have to wait to see what Microsoft has in store for potentials fans. Undoubtedly, the idea behind the app was a complete success, with more than 1.5 million from Apple’s App Store alone, which is probably why Groove founders released this thank-you message:
[…] we envisioned a music player so intelligent that learns our tastes and habits in order to play the right music at the right time. Then Groove was born, and you made it a success. We are incredibly proud to have delighted you with a rich mobile experience and countless hours of music bliss through the tens of millions of personalized playlists we generated
Microsoft hasn’t released an official statement about the acquisition, simply confirming the rumor for VentureBeat.