New Instagram Feature “Discover Accounts” Is Comming Soon


With the whole world on lockdown, developers didn’t stop working on our favorite apps. It seems Instagram is getting a new feature meant to help you find popular accounts, called “Discover Accounts”. The news comes from popular blogger and app researcher Jane Manchun Wong. 

She is the one who sounded the horn when Instagram began experimenting with augmented reality profile pictures. Also, she told us about the incognito mode and the ability to hide stories from certain people on Instagram.

According to Jane, this new feature intends to help users find top brands and creators on the Facebook-owned platform. It’s similar to “Discover People” that lets you search for people you know. “Discover Accounts” will probably use the same algorithms Instagram uses to show pictures and videos in the Search & Explore tab.

“We’re always working to update the types of photos and videos you see in Search & Explore to better tailor it to you. Posts are selected automatically based on things like the people you follow or the posts you like.”, reads the feature description on Instagram’s help center.

Discover Accounts is still in the testing phase, and there is no official date for when it will be rolling out. In these times when we are all staying at home, a simple feature like this may get us more excited than usual.

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