Oppo’s Sub-Brand Realme Is Getting A Sub-Brand Called Narzo, Going for Gen Z Users

We thought it’s turtles all the way down but, when it comes to this manufacturer, it’s actually brands.

Oppo’s sub-brand, Realme, is also getting its own sub-brand called Narzo, a “unique, extraordinary, bold” lineup targeted at Gen Z consumers.

The Realme Narzo brand is apparently one that will be reserved for India, which makes some think we are looking at smartphones under $250, the most popular price point there.

According to 91Mobiles, the move is nothing else but Oppo’s attempt to compete with Xiaomi, whose sub-brands Redmi and Poco are selling like hot cakes, especially among younger consumers.

In any case, the first Realme Narzo smartphones, the Narzo 10 and Narzo 10s, are launching in just under a week. 

So far, we know they have quad rear cameras, with one of them sporting a sensor with an f/1.8 aperture. 

They have 6.5-inch screens, are built for gaming and powered by large 5,000 mAh batteries.

We’ll see then just how extraordinary they are.