PlayStation Store Makes Publicity Hard for Indie Developers, Can Cost $25,000
PS5 Sony
Gaming

PlayStation Store Makes Publicity Hard for Indie Developers, Can Cost $25,000

PC: PlayStation

Indie games can be absolutely incredible, but often within the support of major publishers, it’s hard to gain the visibility needed to succeed. One platform may be making it even harder for these games.

In a Twitter thread, co-founder of Neon Doctrine Iain Garner spoke of the difficulties of getting a game publicity. As he states, “If Platform X doesn’t like your game, no fanfare no feature no love. There is NOTHING you can do to fix this.”

On top of this, he also states just how difficult it is to navigate the bureaucratic elements of publishing in order to potentially get the promotional support of the platform. Not only do game developers have to develop the game for the platform, but they also have to work with account managers, provide social media posts, and be compatible with “over 3 generations of backend software.” Even then, the evaluation process is not clear to developers: “How is this evaluation done? Dunno, they don’t share that, nor will they share the value they ascribe to my game.”

However, if developers pay $25,000, they can circumvent these steps and be guaranteed a feature. For indie developers, this price may be too step, especially with the platform’s existing 30% revenue cut.

Reporting from Kotaku has confirmed with its sources that this platform is likely Sony. Garner has also potentially confirmed this by retweeting an IGN India article about Sony and the PS5 in relation to his tweets. Given Sony’s revenue sharing process for cross-play, this revelation may not be all that surprising.

At the time of this reporting, Sony has yet to make comments.

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PlayStation Store Makes Publicity Hard for Indie Developers, Can Cost $25,000
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