Sony continues to invest in its IMAX Enhanced portfolio to bring cinema-quality, 4K movies to streaming.
IMAX Corporation, in collaboration with audio leader DTS, owned by Xperi, and Sony Picture Entertainment, just announced a huge collaboration that will see hundreds of new IMAX Enhanced movies be released in the next 12 months, with more to follow afterwards.
From the announcement, it seems that most new Sony Pictures Entertainment movies will be released for home viewing in a premium format, digitally remastered in 4K HDR, with DTS premium audio.
“Today’s agreement underscores SPE’s belief in the value of high-quality viewing experiences that IMAX Enhanced is able to bring to discerning consumers,” said Pete Wood, SPE’s Senior Vice President of New Digital Distribution.
“IMAX Enhanced continues to experience amazing support and participation by partners across the ecosystem as the demand for differentiated content and immersive entertainment experiences continues to grow,” said Bill Neighbors, Xperi Senior Vice President & General Manager, Cinema, Home, Digital Media & Streaming Solutions.
Already, viewers can get a cinema-like experience with IMAX Enhanced movies like the Spider-Man series, Men In Black, Bad Boys for Life or Zombieland 2.
It’s safe to say that most action and superhero movies coming from Sony will be added to that streaming catalogue.
That sounds pretty great, and not just because they have DTS:X tech!
IMAX Enhanced is available on four streaming platforms in 14 countries and hopefully it will expand to other countries as well.