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Sony Announces Impressive A7 III Full-Frame Mirrorless Camera

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While most of the tech world was focused on Mobile World Congress 2018 in Barcelona, Sony stole headlines with an announcement from the Wedding & Portrait Photography Conference & Expo in Las Vegas. Unveiling the A7 III Full-Frame Mirrorless camera, it looks to bring powerful photography features at an affordable price. #fotomagic

The A7 III will replace the 3-year-old A7 II in April, with pricing between $1999 (body-only) and $2200 for a kit with the 28-70 mm lens. It’s a good price for an impressive specifications list:

  • 24.2mp Back-illuminated Sensor
  • 204,800 ISO
  • 693 Phase Detection AF Points with 93% AF Coverage
  • Improved Eye AF
  • 10FPS burst
  • Silent Shooting
  • 4K HDR
  • 710 shots per charge with NP-FZ100 battery
  • Dual SD card slots
  • USB Type-C 3.1

The 693 phase detection points and 93% coverage make the A7 III’s focus up to two times faster than the A7 II. It also has a joystick similar to the one on the Sony A9 and impressive video specs as well!

The A7 III full-frame mirrorless camera can deliver video up to 4K and up to 100 Mbs bitrate from a 6K image. Here are a few demos to show its powerful video capturing ability:

Not as pricey or as powerful as the Sony A9, the A7 III positions itself between the affordable Sony A7R III and the low-light A7S II. It certainly looks to be an exciting addition to Sony’s camera line!

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