To be able to offer vehicle prices by 6%, Tesla would have to move to an online-only sales model, closing off most of its stores.
“Shifting all sales online, combined with other ongoing cost efficiencies, will enable us to lower all vehicle prices by about 6% on average, allowing us to achieve the $35,000 Model 3 price point earlier than we expected,” said the company then.
Now, the Tesla announced it’s reversing gear in order to save some of its physical stores.
“As a result of keeping significantly more stores open, Tesla will need to raise vehicle prices by about 3% on average worldwide. In other words, we will only close about half as many stores, but the cost savings are therefore only about half.”
Tesla says that it’s continuing to reevaluate each location’s potential and re-commits to moving to online-only.
Those who want to buy a Tesla will be able to visit a store but they will be guided online in order to place an order. Each order comes with a return policy of 7 days or 1000 miles, whichever comes first.