We’ve seen brands launching NFTs with more or less success but this is the biggest news for this tech so far.
The Associated Press will turn its photos into non-fungible tokens on January 31st, letting anyone buy “award-winning contemporary and historic photojournalism,” as the organization puts it.
The AP NFT marketplace is developed alongside blockchain tech provider Xooa and will come with a carefully-curated first collection.
“For 175 years AP’s journalists have recorded the world’s biggest stories, including through gripping and poignant images that continue to resonate today,” said Dwayne Desaulniers, AP director of blockchain and data licensing.
Buyers of Associated Press NFTs will be able to grab Pulitzer Prize-winning photography of space, war or climate, and each of them will include original metadata with the time, date and location where the photo was taken, plus the equipment the photographer was using.
Among the pictures sold will be the Pulitzer Prize-winning photo seen above, of a Jewish settler challenging Israeli security officers in the West Bank settlement of Amona, Feb. 1, 2006 (AP Photo/Oded Balilty).
AP says anyone will be able to buy, sell and trade tokens using either crypto wallets or credit cards, with the money earned from sales going toward supporting the organization.
” As a not-for-profit news cooperative, proceeds go back into funding factual, unbiased AP journalism,” they say in the announcement, pointing out that the AP NFTs will be minted on the Polygon blockchain, which is a more environmentally-friendly NFT tech.