Maybe you’ve heard of the latest Meta invention to draw you in the virtual universe created by Mark Zuckerberg and team: the selling and buying of virtual stuff. Tied to it is a Metaverse tax, an idea meant to help the company strengthen its position even though it may leave users with little profit to enjoy at the end of the day.
Like any Meta endeavour, the access to different social tools comes with a price – literally. The company tried to bring some new revenue via virtual reality ads but that didn’t go as expected.
Now, Zuck is hoping that they can earn some bucks by letting others make profit first. And by “others”, we mean creators in this universe of his.
The company is rolling out, therefore, a feature enabling creators to sell and buy their stuff in the Horizon Worlds open-world VR app.
We’re talking strictly virtual “items and effects” mind you, nothing physical that could be exchanged in the real world. Virtual clothes, accessories and character mods are some examples.
Every transaction however will go through Meta’s pockets. The Metaverse tax Zuck is implementing is no less than 25% of profit.
The first “lucky” creators to access this opportunity were handpicked by Meta. After the trial period ends, all Metaverse users in the U.S. and Canada over the age of 18 will be able to do the same. All payments will be processed via the Meta App Store.
One more thing to remember – the transactions that take place in the Horizon World app will stay there for now. Word is Meta will eventually make it cross-worlds but there’s no telling when that could happen.