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With an 83% jump in shipments for the second quarter, Xiaomi overtakes Apple and becomes the world’s no.2 phone maker – according to Canalys.
Claiming the first position, Samsung registered a 19% share in the second quarter, while Xiaomi had 17% and Apple was at 14%. Shares of Xiaomi revived as much as 4.1% on Friday.
The research’s firm data also says that global smartphone shipments increased by 12 % in the last quarter, at the expense of Huawei, which after surpassing Apple in 2019, was highly affected by the US-imposed sanctions and trading ban.
“Compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively,” said Canalys Research Manager Ben Stanton. “So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. But it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not.”
It’s quite a huge success for Xiaomi, marking the first time the Chinese manufacturer has reached such a flattering position in the top, next to big players like Samsung Electronics Co. and Apple Inc.