Even after Mark Zuckerberg broke his silence and actually apologized for mishandling the Cambridge Analytica incident with “ads” in major newspapers, Facebook is still under fire and had to cancel some plans.
Three Facebook Messenger users sued the company on Tuesday, filling a class-action suit for storing call and text message content without users’ consent.
The lawsuit against Facebook was filed in the federal court in the Northern District of California and seeks unspecified damages. In New York, Facebook stands accused of allowing housing advertisers to discriminate based on age, sex or race.
These cases are just the tip of the iceberg, after weeks of damage control. Facebook stock plummeted 14% after the Cambridge Analytica scandal, removing $75 billion from the company’s market cap, and by Tuesday night, it fell again by 5%.
Hoping to redeem themselves, Facebook has just announced that they will roll out new tools designed to protect their users’ privacy.
In a blog post, the company said that it will offer new app settings that will permanently remove user data from their servers. Some of it, like clicks on ads, won’t be erasable, but you’ll be able to delete past posts or activity logs.
“Some people want to delete things they’ve shared in the past, while others are just curious about the information Facebook has. So we’re introducing Access Your Information – a secure way for people to access and manage their information, such as posts, reactions, comments, and things you’ve searched for, “ said Facebook.
What Facebook hasn’t announced is its long-awaited, long-rumored smart speaker. And it won’t announce it anytime soon.
According to Bloomberg, the company will not unveil any home products at its May 1st developer conference.
The Facebook smart speaker with an Alexa-like digital assistant will not be revealed until the company decides it strikes a good balance on how it collects user data. According to the same report, even in focus-group testing, users were not too keen on having a Facebook device in their home.
Perhaps Mark Zuckerberg will be able to assuage public fears after he will testify in front of Congress.
He is set to do so in the following weeks and the whole world will pay close attention to what he says in regards to privacy issues.