Tinder is going into Bumble territory and will soon add a “ladies first” feature. This will allow female users to decide if they will initiate all conversations with future matches, just like the main feature of rival app Bumble. However, unlike Bumble, female Tinder users will have the choice to opt-in.
Mandy Ginsberg from Match Group, a conglomerate that owns Tinder, Match.com, and OKCupid, told MarketWatch that this is not a “reaction to any competitor.”
According to her, this is just another measure to give women control over their dating experience: “Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great. Giving people the choice versus telling people how to engage is the big difference.” “We have to constantly listen to what women want and address their needs, not just on Tinder but on all products,” she added.
The news will definitely anger a few male users. The Internet is already filled with lots of men complaining about having too few matches or the app being used just as a tool to stave off boredom.
Let’s put our faith not in dating apps, but in dating wearables, shall we? After all, scientists are working on a device that lets you know if someone is into you. #objectmagic