Smart devices

When Will Mac Pro Arrive? Apple Finally Answers

mac pro modular

Back in December, Apple was teasing a modular Mac Pro that would really satisfy the most demanding professionals. It would be “architected for pro customers” and give “highest performance” while keeping a “modular, upgradeable design.” The news definitely added a spring in our step… until this week, when Apple made a bitter-sweet announcement.

Apple’s latest update on the modular Mac Pro project is that it’s going to be a while until it goes on sale. Meaning, we won’t see it on the market this year. “We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year.”, the company stated for TechCrunch. 

We’ll have to wait one more year, folks, but at least Apple said it was taking this time to work with creatives side-by-side. This time around, they won’t let anything to chance – the company is asking pros – their intended audience – to take it for a spin and pinpoint every single thing that could destroy the user experience:

“We’ve brought in some pretty incredible talent, really masters of their craft. And so they’re now sitting and building out workflows internally with real content and really looking for what are the bottlenecks. What are the pain points. How can we improve things. And then we take this information where we find it and we go into our architecture team and our performance architects and really drill down and figure out where is the bottleneck.”

That is reassuring since the company has the bad habit of deciding what’s best for consumers… instead of listening to their wishes and complaints. Also, the delay might pay off – it’s definitely wiser to wait until all the wrinkles have been ironed out instead of rushing to production.


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