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AURA Band Fitness Tracker Brings Bioimpedance Analysis

Fitness trackers have emerged in the wearables market partially because they were an easy and fashionable way recording fitness data like steps taken or hours slept. However, if those numbers don’t provide you with enough incentive to stay active, recently announced AURA Band fitness tracker offers new ways of tracking your fitness and motivating you to achieve your fitness goals.

This fitness tracker took to Kickstarter to raise $40,000 and smashed that goal in record time. Its main appeal is it’s unique feature called “Bioimpedance Analysis.” This technology promises to determine your body composition using electrical signals and provide important feedback about your workouts and health metrics. 

On their Kickstarter page, the developers explain: “Bioimpedance is the breakthrough, state-of-the-art technology behind AURA Band. It is the only way to truly understand how your body changes over the course of a day. Body composition analysis breaks down your body into four components: fat, muscle mass, minerals, and body water.

“Simply make a loop with your hands around AURA Band, tap the device two times and then hold for five seconds. This creates a low-voltage electrical signal for an active and reactive measurement of the resistance of your tissues. Along with your age, gender, and weight information, AURA Band can then determine body composition and hydration level data.”

The wearable itself is pretty discrete, offering just LEDs for notifications. It pairs with an official app that also promises compatibility with MyFitnessPal and other similar fitness tracking apps.

According to the Kickstarter, AURA Band’s makers aim to ship the fitness trackers starting in August 2018. The high-tier rewards are already sold out.

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