China has become the number one iOS market, overtaking U.S by more than 15%. This year, Chinese consumers spent 5 times more than the amount they were spending just two years prior #todaymagic
China earned over $1.7 billion in Q3 2016 and one report predicts that it will be responsible for the largest absolute revenue growth of any country by 2020. If you’re asking yourself what drove this significant change, the answer is… games. Games apps attracted 75% of the total App Store revenue even though other types of apps occupy the majority of App Store marketplace.
If you were to pinpoint a single game that attracted so many downloads and purchases, that would be Pokemon Go. This year’s hit reached $600 million in revenues FASTER than any other app, even Candy Crush Saga, a favorite amongst mobile games. And its huge success is evident on the other platform most known to mobile users, Android. Here, it’s in top 5 general apps, behind Facebook, Chrome and YouTube.
Another fun thing to consider: during this time period, the game was installed double as much as Snapchat and Instagram were, one of the top Social Media apps in the world.
Check out more data here.
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