In recent times, #StopHateForProfit became one of the trendings topics among advertiser boycott against Facebook. The hashtag is a stand-in for hundreds of businesses that value freedom, equality, justice, and not advertising on Facebook’s services in July. And a recent meeting with Mark Zuckerberg, Sheryl Sandberg, and other Facebook officials, proved to be a disappointment for the civil rights groups under the hashtag banner, according to representatives.
Opening with: What would you do with $70 billion?, and We know what Facebook did. The #StopHateForProfit accuses Facebook of allowing incitement to violence against protesters fighting for racial justice in America. According to the group, Facebook turned a blind eye to blatant voter suppression on their platform. It named Breitbart News, a trusted news source, and made The Daily Caller, a fact-checker, despite both publications having records of allegedly working with known white nationalists. And these are just a few of the accusations that the civil rights movement accused Facebook. Jessica Gonzalez, Co-CEO of Free Press, one of the leaders of the campaign, said that: “Instead of committing to a timeline to root out hate and disinformation on Facebook, the company’s leaders delivered the same old talking points to try to placate us without meeting our demands. This isn’t over. We will continue to expand the boycott until Facebook takes our demands seriously.”
“It was abundantly clear in our meeting today that Mark Zuckerberg and the Facebook team is not yet ready to address the vitriolic hate on their platform. Zuckerberg offered the same old defense of white supremacist, antisemitic, Islamophobic, and other hateful groups on Facebook that the #StopHateForProfit Coalitions. Instead of responding to the demands of dozens of the platform’s largest advertisers that have joined the #StopHateForProfit ad boycott during July, Facebook wants us to accept the same old rhetoric, repackaged as a fresh response. ”#StopHateForProfit Oficial statement
According to the Wall Street Journal, Facebook top brass like Zuckerberg and other executives have been even more arrogant, telling advertisers that they: “make policy changes tied to revenue pressure.” Prompting Verizon to join the #StopHateForProfit Coalitions as the story evolved.