Facebook is Testing Sticker Ads

By Mara Anton

Posted on March 11, 2021

Facebook is leveraging users’ excitement for Stories to introduce a new way for advertisers to meet their business goals: sticker ads.

Sticker ads are simply ads that can be placed as stickers on 24-hour long stories. Eventually, Facebook sees this technology working great with short-form videos, too.

The feature is right now being tested, available only to a bunch of creators. No names have come forward yet, but an example of how those stories might look has been revealed to The Verge.

One way for sticker ads to work will be by using them as local businesses and placing them in stories created from different landmarks, guiding visitors to such places.

Contextual relevance will be key in the creative process if users want to take full advantage of this new way of monetization.

But Facebook doesn’t want to stop here. The platform will also allow creators from now on to use in-stream ads for shorter, one-minute videos… with a condition. The pages trying to submit such posts will need to have 600,000 total minutes viewed from any type of video upload, whether it is on-demand, live, or previously live in the last 60 days.

And talking about livestreams, Facebook is set to expand its paid live events to 24 more countries and its fan subscriptions to 10 more.