Faster Than A Puma: This Bot Will Race You To The Finish Line

Competition is the best motivator. In this sense, PUMA released BeatBot, a robot that challenges athletes to give their best on the track #objectmagic

The shoebox-shaped rolling bot with LED lights is capable of tracing a line around a track at world record speeds, keeping human athletes on edge, as they push harder than ever to beat it to the finish line. The bot is quite an incentive, says Florent Imbert, JWT New York’s executive creative director (the ad agency that worked with PUMA at the project) for  Fast Company: “Running against an invisible clock will never be as motivating as running against someone — or something.”

The visual target has 9 infrared sensors that help it mantain the course and rear and front-mounted GoPro cameras that record runners’ activity so they can review the training at the end of the day.

Not all athletes will have access at PUMA’s BeatBot, only renowned ones like Usain Bolt.

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