GoPro ended 2016 on a bitter note. The action camera maker was forced to recall their first commercial drone, Karma, and cut 15% of workforce. That said, the past quarter of 2017 is proof that the company is back on track, once more on the winning side thanks to unexpected sales of the same product that gave them headaches last year #actionmagic
In Q2 2017, GoPro registered a 34% increase of revenue over the same period in 2016. The company made $297 million in revenue, trimming their loses from one year before significantly. While this small victory doesn’t put them in the market position they used to have three years ago, it does show they’re once more on the winning side.
Believe it or not, the company was in part saved by what we viewed as their first product flop: Karma. GoPro’s drone made a miraculous comeback – during the last quarter, it was the second best-selling drone in US. Hero 5 Black is the other reason GoPro managed to stay afloat; the action cameras has been the best-selling digital camera in the US for the last three quarters.
Plus, the company’s decision to focus once more solely on products clearly helped. So much so in fact that GoPro is set to release another Hero camera later this fall, as well as a new Karma drone. Also, the action camera maker is cooking a Fusion project meant to capture 5.2K VR videos.
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