Magic Leap raised $2.3 billion in order to make the ultimate mixed reality experience happen, but now that the demo is finally available, many feel… quite disappointed.
The whale that splashed out of the gym floor? Remember how exciting the promise of that was?
The reality is not so “wow” after all. The latest demo shows a small creature throwing rocks at the user. It’s not exactly the state-of-the-art technology we were promised when Magic Leap announced the headset.
Perhaps it was not the right demo to show, but truth is it left most of the possible future users with a bitter aftertaste (just watch the comment for the above YouTube video).
The company’s CEO Rony Abovitz has commented after the criticism started to pour in that the project’s technology cannot be captured by video. We’ll give him that, as being able to capture video from an AR headset is quite tricky.
He also tweeted that:
For the creator/dev community: we use video to teach a feature or capability. Any video or 2d medium (photos) is completely inadequate to actually deliver the experience of a digital lightfield on ML1.
Even so, Magic Leap’s less than exciting experience might affect the mass adoption of AR, as user demand might drop and investors could think twice before putting their money into such projects in the future.
Was Magic Leap too ambitious?