Magic Leap Turned Sounds Into Images at SXSW

SXSW is in full swing this week in Austin, Texas. LG brought its robots to entertain guests, Snapchat helped GoT come alive , and Magic Leap finally showed off their mixed reality gear. The tech company teamed up with FLOOD magazine and created its own house experience at FLOODfest.

For its fifth year, the magazine offered attendees the opportunity to touch sound and even create their own. With Sigur Rós’ Tónandi and Sennheiser’s AMBEO Lab, guests were invited to “create sound spirits and watch science and the supernatural come to life for an electrifying memory.”

Yue talked to Michael, one attendee who went through the spatial audio experience, afterwards.

Watch his entire experience on our Instagram – video here!

michael tries magic leap at sxsw

“I was able to see a lot of sounds, it’s hard to explain… kind of like [seeing] those equalizer effects all over the place, where the sound comes from [actually]. So you can interact with them and move them around”, he said.


The AMBEO AR One in-ears Michael and other curious festival-goers used
have a comfortable earbud nozzle and the Comply ear tips that help to isolate the audio from irrelevant noise. That said, users can turn on Transparent Hearing to blend the noises around the user with the virtual immersive audio soundscape.

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