Smart clothing is here and the big names in the industry are paving the way for smart shoes as well, with Nike at the forefront of the movement.
Nike has just unveiled the new Adapt BB basketball shoes, which can be controlled by your smartphone and are also self-lacing.
The Adapt BB’s outer shell is made out of high-tenacity Flyknit while the inner shell is a QuadFit mesh that conforms to the foot’s shape and keeps it snug.
The midsole on the other hand, features Cushlon foam, for that extra layer of comfort.
The companion app allows you to control how tight the laces are pulled thanks to a built-in motor that checks on the force the user initially used and adjusts it accordingly so it will deliver just the right amount of tension.
The shoes were built with basketball players in mind and that is why what Nike created FitAdapt – the players can use the feature to input different fit settings that change according to the flow of the game.
A player can loosen the shoes during a timeout and can prescribe a different setting for warm-ups.
“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes. During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience.”
Eric Avar, Nike VP Creative Director of Innovation
The shoes also have two LED buttons on the base of the shoe and they can be fully customized through the app with a color of your choosing.