Disruption is a sudden, many times unwelcome interruption of an event. You can’t comfortably disrupt someone or something – like an entire consumer electronics market. But Panasonic talked about doing exactly that at CES 2019.
We listened as they explained that the tech their engineers are working on and the products you’ll see them releasing in the near future “will look familiar, but will be a whole new experience at the same time.” Indeed, that the ” the fundamentals of the game haven’t changed.”
So, you’ll be comfortably disrupted. By what? By a new IoT with AI platform, called HomeX, a new Lumix camera, an OLED TV that “Hollywood will be relying on” (according to Panasonic) and a humanization in the tech field.
How so? First of all, the GZ2000 4K OLED TV unveiled at CES responds better than any other similar product to the question: “What color palette tells the best story?” You guessed it – it is targeted to those consumers obsessed about getting the most accurate colors from their television sets. So, this Panasonic TV supports HDR10+, Dolby Vision HDR and
the HLG high-dynamic range photo standard, besides being fine-tuned by Hollywood’s top colorist. Not a TV that will stop you in your tracks, but definitely one that won’t be ignored this year.
Secondly, HomeX, an integrated lifestyle platform meant to create an intelligent home space for the over 1 billion daily users Panasonic caters to. Once again, this platform is very similar to the LG ThinQ one but it has some tiny differences that make it “comfortably disruptive”. Human-centric, it can control your home devices and adjust their functions so they answer your unique needs. “HomeX can remind people to watch their favorite shows, offer recipes to cook leftover meals, and suggest the best laundry detergent to use,” Panasonic said.
Finally, the Global CTO of Panasonic believes in a future where the physical and digital world come together. This humanization of technology translates to Physical Stress Sensing and Emotion Sensing in the company’s vision. The first would use 3D sensors and body motion to determine the level of stress of a person, thereby helping them make the right call in their training or rehabilitation therapy. The second would use cameras to detect emotions and tailor the environment for your well-being. A more practical use-case is in-vehicle, to detect drowsiness and alert the driver in due time.
Bottom line: Panasonic’s HomeX platform and all the products unveiled at CES are a comfortable disruption just by getting you out of the comfort zone for your sake. In the future, technology will meet you half-way, more human than human-made.