As small and big enterprises open after the pandemic, preparing for new challenges and ways to expand, WhatsApp just made it less complicated to get in touch with businesses to ask questions, get informed, or find a product.
With a WhatsApp Business app users quota of 50 million, according to the company, the new function will provide, via QR code, any information that a potential partner or client will need. To help the business get discovered on the app, WhatsApp Business API introduced new features to start a chat with a company on the messaging app. Designed to aid the user, to see what goods or services a firm can offer, the QR Codes will provide a digital front door that makes the interaction between the two parties easy.
Scanning a QR code will provide the user with a pre-populated message chat-window to start a direct interaction. With the app’s messaging tools, a company can immediately convey information pertaining to their catalog or services. Introduced last year, Catalogs allow businesses to showcase and share their goods or services, which can assist in closing sales. They became a popular way for people to engage with companies on WhatsApp, with more than 40 million people viewing a business catalog on WhatsApp each month. Catalogs make it easier for users to engage products, and the move to make them individual items available to be shared as links on websites, Facebook, Instagram and elsewhere, is a viable way to interact with a digital storefront. It simplifies the transfer process to WhatsApp Business, and it helps the end-user.
With around the world availability, for any firm using the WhatsApp Business app or WhatsApp Business API, the messaging app hopes to become a popular way to interact with enterprises and maybe access a chunk of the global e-commerce market. WhatsApp gives these quick steps to follow if you want to enter the program.