Back in December, Apple teased a modular Mac Pro that would be “architected for pro customers” and give “highest performance” while keeping a “modular, upgradeable design.” Its modularity and features had the tech community excited, but Apple recently made a bitter-sweet announcement.
According to an interview with tech news website TechCrunch, Apple stated: “We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year.” While the Mac Pro won’t release this year, it is encouraging that Apple is taking this additional time to work side-by-side with the professionals who will most likely be using the product. The company asked these creatives to test drive the system and point out potential flaws that could destroy the user experience:
“We’ve brought in some pretty incredible talent, really masters of their craft. And so they’re now sitting and building out workflows internally with real content and really looking for what are the bottlenecks. What are the pain points. How can we improve things. And then we take this information where we find it and we go into our architecture team and our performance architects and really drill down and figure out where is the bottleneck.”
By working with their intended audience and delaying the product, Apple is working to right its history of failing to listen to customer complaints. Professionals may be able to iron out all the wrinkles to the Mac Pro, giving users a fully finished product instead of having Apple rush it out to appeal to the mass excitement.
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