The highlight is the new Amazon Halo View, an $80 fitness band fitted with an AMOLED screen to check your notifications and stats.
The sequel to the Halo band from last year also makes some right steps in the direction of privacy, dropping the always-on microphone from its feature list, alongside the “emotion detecting feature”.
What you do get is a Halo View band with seven day battery life, which charges in 90 minutes, and a free year of Halo Fitness.
Halo Fitness is a new fitness service introduced by the company, which will cost $4 per month, and offer Alexa integration, body composition scanning, activity points and sleep tracking.
Soon, the service will also have workout videos for the more popular fitness activities, and in 2022 Amazon plans to partner with brands like Weight Watchers and Whole Foods to offer meal planning guides and recipes.
Considering both Fitbit Premium and Apple Fitness+ cost $10 per month, Amazon’s $4 subscription should help the company ship a lot of Halo View bands this holiday season.