Now that Apple is dominating the smartphone market and conquering the headphones one, it can expand into new markets. What do they have in mind? Mixed reality headsets and cars. While the Apple car is still up in the air, we do have more info on Apple headsets launch date, price, technology and design.
In late January, we found out that the first Apple-branded headset will show up very soon. When it does, it should be powered by a badass processor, better even than the M1 Mac chip.
Now, a report suggests that besides getting huge processing power, the headset will boast 8K displays and advanced eye-tracking technology:
“A mixed-reality headset Apple is developing will be equipped with more than a dozen cameras for tracking hand movements and showing video of the real world to people wearing it, along with ultra-high-resolution 8K displays and advanced technology for tracking eye-tracking technology, according to a person with direct knowledge of the device […].”
Apple will supposedly make sure it’s extremely power efficient, by fully rendering only the parts where the user’s gaze naturally goes to. The other pieces of imagery, the ones in the user’s peripheral vision will be of lower quality.
The headset will be “on brand”, which means it will have a sleek design with a curved visor and a mesh texture which will probably remind us of AirPods Pro.
Will everyone be able to wear it? Even folks with vision problems? The answer is yes – the Apple headset will come with support for prescription lenses.
As for price, expect a steep one. Apple will apparently ask at least $3000/unit, which means it could go head to head with HoloLens. It also suggests Apple will market this to enterprises, probably saving their future AR glasses for the regular consumer.