LG has been experimenting with smartphone form factors and features for a while now, from Jedi gesture control to attachable screens. For 2021, they’re said to be rolling the dice with a rollable phone!
Project B, as they call it internally, is supposed to extend or retract at will. We’re talking about getting almost twice the display when you see fit. That’s much more complicated than just folding and unfolding the screen.
And it’s also the reason why LG is planning to get this phone on the market next year. Making sure the display works as it’s supposed to is gonna take a while, although they’re not alone in this. LG is actually not going to make the displays themselves but count on BOE manufacturer to get it done.
Why rollable? Why now? It’s not as sudden as you think. Actually, they’ve been thinking about it for a year now. And honestly, if you think about LG’s other products, rollable is kind of their thing.
The Signature Series OLED TV R is a functional, incredibly looking TV that rolls up and down. You can hide it when you want to use it as a soundbar or a stylish stand and nothing more. And you can even roll it partially, to see the clock, set lighting and more.
If anyone’s got a chance to make a rollable phone happen, it is LG. That’s why we’re taking this rumor pretty seriously.
As for this year? Well, LG Velvet has been out for some time now but it wasn’t the flagship some were expecting. So do they have anything else on the pipeline? You betcha!
There’s talk about a phone with the codename: Wing. It won’t fold or roll but it will… swivel.
More in the video above!